The Gut Foundation

Gut health is a complicated issue and with this campaign it was our job to make it easy to digest, but impossible to ignore!

Research done by the Gut Foundation showed that gut health doesn’t get nearly the attention it deserves, with 35% of Aussies being unfamiliar with Bowel Cancer and 52% unfamiliar with the role that good gut bacteria plays in overall health.

Using provocative headlines with simple striking visuals, we were able to capture the attention of many Aussies, earning shares across Reddit, Facebook and Twitter.

And with the help of earned press from SBS News and ABC Radio, we managed to build awareness and help with the Gut Foundation’s mission of improving the gut health of more Aussies.