More Than Mountains

I was stoked to work on this campaign for Tourism North East.

As someone who grew up in the High Country, looking for any excuse for a trip to Falls Creek to bomb another black run, I was buzzing at the oppotunity to share my love of the area.

Ads about the beautiful snow-capped mountains and ski-side resorts pretty much write themselves, but on this occasion the job was to talk about everything else the area has to offer.

The restaurants, bars and breweries away from the mountains, in surrounding towns like Bright and Mount Beauty.

And that’s how we go to ‘More than Mountains’ and the video series that came from it.