Keep Moving Forward

Plantiga are a wearable technology company based in Vancouver, Canada. They use data to help athletes move better and recover quicker.

After working with high-end athletes in the NFL, AFL and NBA, they approached Emble for content to help them enter the market for ‘everyday athletes’.

I worked with the team to write a script that would evoke feelings of motivation and inspiration, while describing the product and positioning it as something desirable for an everyday athlete.

Script sample

Until now, understanding movement has been out of reach for most people, confined to labs, studies, papers. Plantiga was built to change that. Plantiga is a new type of wearable that gives you the power to track how you walk, run, jump and move, where it matters most – in the real world. We help you recover faster, perform better and stay in the game…

Video